HAʻawiʻana ‘Oihana / 商業美術 / COMMERCIAL ART
Blue Planet Surf
1221 Kona St.
Honolulu, Hawai’i 96814
blueplanetsurf.com / blueplanethaleiwa.com
Robert Stehlik founded Blue Planet Surf in 1993 with great ambitions and a simple philosophy at the center of his business: ‘create surf equipment for surfers, by surfers.’
Stehlik began as a two-man operation on the island of O’ahu, doing “pop-up shops” at the ‘Aloha Flea Market’ swap meet at Aloha Stadium and at the University of Hawaii’s Student Campus Center. In 2024, Blue Planet Surf has grown into a worldwide brand specializing in retail surfing, hydrofoil, and stand-up paddle (SUP) watersports. Key distributors for Blue Planet Surf are located in Australia, Canada, Europe, Philippines, Japan, Fiji, and Guam.
Blue Planet Surf’s primary business has been situated on the island of O’ahu - in the city of Honolulu for more than three decades, with an additional location specializing in equipment and board rentals, and retail, in the town of Hale’iwa on O’ahu’s North Shore.
In 2023 KAIROU Waterman was commissioned to produce four original graphic compositions and two logo variants. Both updated logo designs, and two compositions of the original four have been put into production on Blue Planet branded equipment and accessories.
‘BP Pahupahu’ Variant 1
‘BP Pahupahu’ Variant 2
SUPDog Hawai’i is a specialty animal-training service provider, with a particular focus on acclimating pets to surfing or casual paddling by the use of large stand-up paddleboards.
Owners/Founders Tyler and Machi Landon transmit sophisticated animal training in a way that's healthy, holistic, and safe by providing group lessons, individual coaching and consulting services, along with guided tours and supervised training opportunities. New trainees and their humans are taught an exclusive step-by-step process, proven to put both dog and human ease while also getting both up and gliding with confidence. SUPDog Hawaii aspires to foster dogs and rescue people - one wave at a time.
In 2024, KAIROU Waterman was commissioned to produce three logo variants using SUPDog Hawaii’s primary logo.
